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RealEstateReviewers Lead source comparison

The rankings

Real estate lead sources, compared

11 platforms scored on five weighted factors, using published pricing and contract terms.

Lead source comparison: overall score and five weighted factors for each platform.
PlatformOverallLead QualityAffordabilityLead VolumeEase of UseInnovationEntry priceContract
78.0 92 45 86 90 84 $600/monthVaries by plan
77.5 78 78 74 84 72 $299/monthVaries by plan
3 REDX
77.1 61 92 95 70 63 $60/monthNo contract required
76.5 73 87 66 88 64 $299/monthNo contract required
76.2 77 62 82 85 84 $399/monthContract required
75.3 82 55 82 85 78 $35/leadVaries by plan
7 CINC
74.1 79 42 90 83 94 $900/month
8 Ylopo
72.4 76 40 91 78 97 $500/month
71.4 66 55 88 74 91 $500/monthContract required
66.5 54 67 76 78 66 $489/monthContract required
65.6 76 48 48 88 80 $3,400/yearVaries by plan

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#2

LiveBuyers

IDX websites, managed advertising and AI follow-up sold in three published monthly tiers.
77.5 Score
Starts at
$299/month
Contract
Varies by plan
Leads
Exclusive leads
Reader rating
No reviews yet
Read the LiveBuyers review
#3

REDX

Prospecting data — expired listings, FSBOs, and pre-foreclosures — rather than inbound leads.
77.1 Score
Starts at
$60/month
Contract
No contract required
Leads
Shared with other agents
Reader rating
No reviews yet
Read the REDX review
#4

USHUD.com

Foreclosure and HUD-listing portal that sells buyer leads to agents on short commitments.
76.5 Score
Starts at
$299/month
Contract
No contract required
Leads
Exclusive leads
Reader rating
No reviews yet
Read the USHUD.com review
#5

Real Geeks

IDX website and CRM platform positioned at the lower-cost end of the all-in-one category.
76.2 Score
Starts at
$399/month
Contract
Contract required
Reader rating
No reviews yet
Read the Real Geeks review
#6

Realtor.com

The NAR-affiliated portal, offering both market-share lead packages and a referral-fee concierge product.
75.3 Score
Starts at
$35/lead
Contract
Varies by plan
Leads
Varies by plan
Reader rating
No reviews yet
Read the Realtor.com review
#7

CINC

IDX website, team CRM and managed paid advertising sold as a single platform.
74.1 Score
Starts at
$900/month
Reader rating
No reviews yet
Read the CINC review
#8

Ylopo

Managed digital advertising and AI follow-up designed to sit alongside an existing CRM.
72.4 Score
Starts at
$500/month
Reader rating
No reviews yet
Read the Ylopo review
#9

SmartZip

Predictive-analytics platform that ranks homeowners in a chosen territory by likelihood to sell.
71.4 Score
Starts at
$500/month
Contract
Contract required
Leads
Exclusive leads
Reader rating
No reviews yet
Read the SmartZip review
#10

Market Leader

Long-running subscription platform pairing exclusive leads with a built-in CRM and marketing tools.
66.5 Score
Starts at
$489/month
Contract
Contract required
Leads
Exclusive leads
Reader rating
No reviews yet
Read the Market Leader review
#11

Homes.com

CoStar-owned portal built on a "your listing, your lead" promise that routes inquiries to…
65.6 Score
Starts at
$3,400/year
Contract
Varies by plan
Leads
Exclusive leads
Reader rating
No reviews yet
Read the Homes.com review