#1
Zillow Premier Agent
The largest consumer audience in US real estate, sold to agents through a ZIP-code…
78.0 Score
- Starts at
- $600/month
- Contract
- Varies by plan
- Leads
- Varies by plan
- Reader rating
- No reviews yet
Real estate lead generation, compared
Which real estate lead source is actually worth paying for?
We score the major lead platforms on price, lead quality, volume, usability, and pace of improvement — using published pricing you can check yourself.
Currently ranked first
Zillow Premier Agent
78.0/100
Lead Quality 92/100
Affordability 45/100
Lead Volume 86/100
Ease of Use 90/100
Innovation 84/100
The rankings
Every platform, side by side
Scores are weighted across five factors. Prices are the published entry point for a single agent — not a negotiated rate.
| Platform | Overall | Lead Quality | Affordability | Lead Volume | Ease of Use | Innovation | Entry price | Contract |
|---|---|---|---|---|---|---|---|---|
| 78.0 | 92 | 45 | 86 | 90 | 84 | $600/month | Varies by plan | |
| 77.5 | 78 | 78 | 74 | 84 | 72 | $299/month | Varies by plan | |
3 REDX | 77.1 | 61 | 92 | 95 | 70 | 63 | $60/month | No contract required |
| 76.5 | 73 | 87 | 66 | 88 | 64 | $299/month | No contract required | |
| 76.2 | 77 | 62 | 82 | 85 | 84 | $399/month | Contract required | |
| 75.3 | 82 | 55 | 82 | 85 | 78 | $35/lead | Varies by plan | |
7 CINC | 74.1 | 79 | 42 | 90 | 83 | 94 | $900/month | — |
8 Ylopo | 72.4 | 76 | 40 | 91 | 78 | 97 | $500/month | — |
9 SmartZip | 71.4 | 66 | 55 | 88 | 74 | 91 | $500/month | Contract required |
| 66.5 | 54 | 67 | 76 | 78 | 66 | $489/month | Contract required | |
11 Homes.com | 65.6 | 76 | 48 | 48 | 88 | 80 | $3,400/year | Varies by plan |
Scroll the table sideways to see every factor →
Platform reviews
#2
LiveBuyers
IDX websites, managed advertising and AI follow-up sold in three published monthly tiers.
77.5 Score
- Starts at
- $299/month
- Contract
- Varies by plan
- Leads
- Exclusive leads
- Reader rating
- No reviews yet
#3
REDX
Prospecting data — expired listings, FSBOs, and pre-foreclosures — rather than inbound leads.
77.1 Score
- Starts at
- $60/month
- Contract
- No contract required
- Leads
- Shared with other agents
- Reader rating
- No reviews yet
#4
USHUD.com
Foreclosure and HUD-listing portal that sells buyer leads to agents on short commitments.
76.5 Score
- Starts at
- $299/month
- Contract
- No contract required
- Leads
- Exclusive leads
- Reader rating
- No reviews yet
#5
Real Geeks
IDX website and CRM platform positioned at the lower-cost end of the all-in-one category.
76.2 Score
- Starts at
- $399/month
- Contract
- Contract required
- Reader rating
- No reviews yet
#6
Realtor.com
The NAR-affiliated portal, offering both market-share lead packages and a referral-fee concierge product.
75.3 Score
- Starts at
- $35/lead
- Contract
- Varies by plan
- Leads
- Varies by plan
- Reader rating
- No reviews yet
74.1 Score
- Starts at
- $900/month
- Reader rating
- No reviews yet
72.4 Score
- Starts at
- $500/month
- Reader rating
- No reviews yet
#9
SmartZip
Predictive-analytics platform that ranks homeowners in a chosen territory by likelihood to sell.
71.4 Score
- Starts at
- $500/month
- Contract
- Contract required
- Leads
- Exclusive leads
- Reader rating
- No reviews yet
#10
Market Leader
Long-running subscription platform pairing exclusive leads with a built-in CRM and marketing tools.
66.5 Score
- Starts at
- $489/month
- Contract
- Contract required
- Leads
- Exclusive leads
- Reader rating
- No reviews yet
#11
Homes.com
CoStar-owned portal built on a "your listing, your lead" promise that routes inquiries to…
65.6 Score
- Starts at
- $3,400/year
- Contract
- Varies by plan
- Leads
- Exclusive leads
- Reader rating
- No reviews yet
Methodology
What the score actually measures
Five factors, fixed weights, applied identically to every platform including our own. The inputs are published pricing and contract terms, so you can recompute any score yourself.
Read the full methodology Lead Quality 30%
Affordability 25%
Lead Volume 20%
Ease of Use 15%
Innovation 10%